If you want to have a successful website then applying the latest SEO techniques is essential. For many, however, SEO can feel like a complicated process. Keywords? Indexing? Links?
Most businesses don’t have the time or resources to run strong SEO strategies in-house. That’s why partnering with an SEO agency in Melbourne can really benefit your business in ways you might not expect.
Understandably, many companies worry about outsourcing something so important to an agency. Is it really necessary? Will there be any hidden costs? What are the benefits? These are just some of the normal questions that arise when someone starts looking for help with their SEO.
To help answer those questions, we’re going to have a look at the top 5 reasons why working with a digital agency like Elevate Websites will improve your company’s online presence, grow your audience and brand, and ultimately increase your profits.
How Important is SEO Really?
In short, the answer is very.
Any business offering a service or product online is looking for someone to buy or transact with them. But simply having a website isn’t good enough. It needs to be found.
Let’s take the example that you own a running shoe business. You have a brand new website built but you haven’t concentrated on SEO at all. If you’re lucky, for the search term ‘running shoes’ you’ll be on page 87 – regardless of how good your website looks or how much it cost you.
According to Search Engine Journal, 28.5% of searchers click on the first organic result and 90% stay on the first page. Not many of them scroll through until page 87. So, in order for people to land on your page and buy your running shoes, you really need to rank on the first page.
The best way to get there is by implementing a long-term SEO strategy that will get you results.
But not just any old SEO strategy. Google is constantly evolving its algorithm to make sure searching online is as accurate and as safe as can be.
These updates can really affect SEO techniques and call for constant adaptation on the part of the business. You need to be using proven techniques that really work.
Sounds confusing? Well, that’s only the tip of the iceberg. It might be time for you to contact a professional to do it for you.
5 Benefits of Hiring an SEO Agency
There are numerous reasons why it’s a good idea for your business to partner with SEO experts in Melbourne. But here are some of the most important reasons to get you thinking…
Benefit #1: Saves You Time
This is true whether you have SEO experience or not.
Learning the basics takes time and can be pretty frustrating when you don’t see results for all your hard work.
Even if you know what you’re doing, thorough keyword research, website maintenance, and building an effective linking structure can be time-consuming.
Of course, you also need to write and post regular content. This is time that you could be spending on building and growing your company.
It’s often the case that doing it yourself simply isn’t as effective and wastes time. After all, you’d hire a professional plumber if you had a burst pipe because doing it yourself would be messy and it would probably break again.
Building a solid SEO strategy is similar – it’s best left up to the professionals.
Benefit #2: Saves You Money
Yes, a good-quality SEO agency in Melbourne will be an investment, but it will be a worthwhile one.
An agency will have a team of dedicated experts who can come up with a unique SEO strategy that suits your business.
Your ROI will definitely be worth it when more people find your business and buy what you’re offering.
You might also understand the importance of SEO and be thinking about setting up an SEO team in-house. That’s fine, but salaries, training equipment, software and other unexpected costs will be far more expensive than a professional agency that has everything they need.
You can be sure that an agency will have experienced personnel and the latest tools to help improve your website.
Benefit #3: Avoid Costly Errors
Errors can be time-consuming and costly. Not only do you have to unpick the mistake but you’ll also need to come up with a solution. Something that will cost you even more time and money.
No more combining similar blogs because they’re cannibalising each other or working out why some pages aren’t indexing.
An SEO expert will be able to provide a long-term SEO plan that delivers results. You can feel confident your website has the best chance of being found in search engine rankings.
This includes keeping your website safe. If you’re not 100% sure what you’re doing, a couple of SEO techniques could open your website up to being hacked.
A good SEO agency will help to keep your website safe and ranking well and avoid any penalties that could come from an insecure website.
Benefit #4: Take Advantage of Their Experience
Every business is different and an SEO strategy needs to reflect that. It depends on what your company uniquely offers, your location, and your target audience (amongst others).
SEO experts understand this and don’t just follow routine ‘SEO guidelines’. They use their years of first-hand experience to know what would work best for your business to help you rank higher and get more converting traffic.
Benefit #5: They’re Likely to Offer the Full Package
A big benefit of working with experienced SEO experts in Melbourne is that you don’t have to work with multiple companies for all your SEO needs.
For example, we offer high-quality content marketing, web design and maintenance. We see the big picture and how all aspects of your website link together – an important part of any SEO strategy.
Not only do we want your website to rank high, but we also want people to stay on your website longer and easily navigate through it.
Because a good SEO agency offers a wide range of expertise, they also have various people working on your website. This helps enormously with efficiency. Errors can be identified and resolved quickly and content can be regularly posted.
As a busy business owner, you won’t have to communicate between different departments to get things done. Our experts know how to work together on your website to achieve results!
What Should You Look For in an SEO Agency?
You want to work with an SEO agency that you’re confident can offer all of the above benefits. After all, if they’re not benefiting you then you’re wasting your money.
You must be wary of agencies offering services that seem too good to be true – they probably are.
If an agency offers you instant search engine results, they’re likely to be using black-hat SEO tactics. Google is too clever to be allowing things such as hidden keywords, cloaking, deceptive titles and bad backlinks nowadays. Actually, such tactics can be detrimental to your site’s long-term SEO standing, and you’d be better off doing nothing at all!
You want to partner with an SEO agency that’s experienced and doesn’t have to resort to black-hat strategies to help your website rank well. It’s important to work with an agency that thoroughly researches your industry and competitors and can offer the best plan to help your business grow.
They should also deliver monthly reports on how focused traffic to your website is increasing, what percentage of traffic is converting and how they intend to grow this number in the coming months.
So, Why Should You Choose Elevate Websites as Your SEO Agency in Melbourne?
We offer many different SEO services including thorough industry and keyword research as well as an initial site audit so we can really understand what’s already working and what isn’t.
We don’t just want to get more traffic to your website, we want quality traffic based on audience research that’s likely to convert into customers.
We offer a wide range of SEO packages in Melbourne to suit your business. Our experienced team understands that what works for one company or industry may not work for another. So, we choose from a wide range of possibilities so that every type of business can benefit.
We offer in-depth keyword research using the latest tools and techniques;
- Content for blogs, websites and socials
- Google my Business and Local Maps for businesses operating in a specific area
- Quality internal linking
- Valuable external backlinks from quality websites –
And that’s just the start!
You’re never just another number to us. Throughout the process, you’ll work with a dedicated account manager who will keep you up-to-date with any developments and progress.
You’ll also be provided with a monthly report so you can monitor how your custom SEO services are improving your website.
There are no hidden fees or lock-in contracts so you know you’re getting a flexible and transparent SEO service.
What sets us apart as an SEO agency in Melbourne is that we really care about your business. We never offer you a run-of-the-mill SEO service but rather one that’s tailored to your company.
And we always take the time to fully understand your business and the industry you’re in so we can offer the perfect strategy for you.
Ready to Improve Your Website’s SEO?
SEO is a hugely important part of a successful business. But not just any SEO, but good SEO.
At Elevate Websites we’ll create a unique and long-term SEO plan that will bring you real results.
If you’re ready to invest in SEO and the future of your business then contact our team of SEO experts in Melbourne. We’ll be happy to manage a successful SEO strategy so your time is freed up to do what you do best – running your business!
Calem Koek is a web designer and owner of leading Melbourne-based digital marketing agency Elevate Websites. He has been helping businesses in Melbourne and across Australia scale their business online through quality website design and world class SEO services.