Did you know there are now over 200 million active websites on the Internet? And out of that, about 33.5% of all active sites are now running on WordPress websites.
But, as a leading WordPress Designer in Melbourne, we’ve come to realise that not many business owners actually understand how WordPress websites can support their business’s long-term success.
Not sure if you’re ready to start using WordPress? Here are seven ways using WordPress can make your life a little easier.
Experiencing these benefits can help support your business online, allowing you to boost your ROI and easily evolve as your business grows.
Read on to discover the top reasons to consider having your business website built on WordPress today.
1. WordPress Websites are Easy to Update
One of the top reasons business owners love WordPress websites is that they’re easy to update.
Originally, WordPress was created to support forms of online publishing like blogging. Its capabilities have grown over time, though. Now, it can run complex sites for personal blogs, small businesses, and even multinational corporations.
This website builder can even contain full-service eCommerce stores, host social networks, or showcase your company’s portfolio.
As a WordPress designer in Melbourne, we can customise your site to suit your distinct business needs. Once your website is live, we take the time to walk you through it so that you are comfortable with how your site operates.
Since the CMS platform is intuitive and easy to use, your team can even start creating posts and pages right away. You can also make routine updates without stress or confusion.
Alternatively, we can provide you with a range of Website Maintenance or ongoing SEO services to do this for you. This helps to ensure your website remains relevant and optimized for your ideal market.
As a busy business owner, rest easy knowing that you don’t have to start designing or writing your website on your own. Working with an experienced WordPress designer in Melbourne ensures your site is built right the first time and can help save you time and money in the long run.
2. Access to Useful Plugins
Our experienced website designers can customise your WordPress website based on your company’s individual needs. One way of doing this is by using trusted and compatible plugins to extend your site’s functionality.
WordPress offers a plugin directory that features thousands of plugins. This is great news because it really helps to customise your site the way you want it to look, feel and function.
Adding plugins to your website can help to expand its usability, further improving the customer’s user experience (UX). A positive UX leads to a great first impression, and keeps visitors interested and engaged in your site.
There are loads of features you can benefit from when using plugins. Some of these might include features such as contact forms, calendars, shopping carts, galleries, and other functions on your site.
Using the right plugins also ensures that your site remains responsive and can perform specific relevant tasks for your business.
However, the key is using relevant and compatible plugins for your WordPress website. It’s important to assess which plugin best performs the function you need, but is also compatible with your WordPress theme and is regularly tested and updated.
Using these measures when choosing (and maintaining) plugins helps to keep your site functional and secure.
When working with Elevate, we take the time to assess the right plugins to attach to your site. Also, our ongoing maintenance packages ensure that your plugins are regularly monitored for updates and deactivated and uninstalled if no longer needed.
3. Highly Customisable
You can choose from many different WordPress themes to begin adjusting and improving the appearance of your website. Working with an experienced WordPress designer in Melbourne can also save your business valuable time.
Our web design and development team are able to customise your site so it suits your brand and the functionality that your site needs to perform. We can also customise your site to ensure it appeals to your ideal customers.
Adjusting the look and layout of WordPress websites helps to improve the user experience further, too.
Visitors won’t have to struggle to find the information they need. Instead, they can explore your content and pages from the navigation bar. Cleaner pages and minimalistic design trends will also help to minimise clutter.
Using clear and concise design helps your visitors remain focused on the content that appears on the page. Again, an easy UX helps your visitors stay interested and come back for more.
Better yet, with a well thought-out customised design, you can start converting more visitors into paying leads and customers.
Customising your website into an effective marketing tool can help boost your ROI.
4. WordPress Websites Have a Built-In Blog
One of the top benefits of using WordPress websites is that the blogs are already built-in.
WordPress is a content management system (CMS) software. This means it offers a range of features that can make it easier for you and your team to publish content. You can access the built-in blog feature from any device, too.
If you want to add a fresh blog post to your website, you can do so without hassle.
Updating your website with new blog posts will ensure the content remains fresh. Your customers will have a reason to keep coming back to your site.
Meanwhile, you can keep customers up-to-date about announcements, new products, sales, and more.
And of course, keeping your content and blogs up-to-date is also ideal for brand awareness and keeping your site relevant for SEO. More on that later…
5. Simple Responsiveness on Any Device
Google now uses mobile-first indexing to determine search engine rankings. If your site isn’t mobile-ready, this could deter a number of visitors. Mobile users will struggle to explore your website, and quite frankly – they’ll leave and find someone else.
Meanwhile, your search engine rankings will likely drop when using an unresponsive theme. It’s already a competitive world out there. So, lower rankings can make it even more difficult for consumers to find your business online.
The great news is, WordPress website themes are already mobile responsive. In other words, your site will look and function as intended on any device. This could be on desktop, tablet or mobile.
At Elevate Websites, we make sure that your website looks great and performs well on any device. Our team can also help you choose from different responsive theme designs to achieve the look and feel you’re after for your business.
6. WordPress Websites are Ideal for SEO
Search engine optimisation (SEO) can help your website rank higher on search engines like Google. Higher rankings will help you generate more website traffic and brand awareness. Your site can also appear ahead of competitors for relevant searches.
Did you know that over 60% of all website traffic starts with a search engine? In fact, leads from SEO are 8x more likely to become customers than those from ads.
WordPress sites are specifically built for SEO. When built correctly, they appeal to search engines and make it easy to determine what your site is about and why they should rank your site over someone else’s.
They also tend to rank higher for specific keywords. You can also use WordPress plugins to strengthen your SEO efforts, too.
As you boost your SEO rankings, you’ll generate more traffic for your business. Over time, Google will notice you’re generating traffic and higher click through rates (CTR) which will help increase your rankings even further.
The result? You can reach more customers than ever before.
7. Easy to Scale Your Business Online
WordPress uses open-source software. As a result, an entire community of businesses love using WordPress. There are plenty of people out there who are responsible for keeping WordPress secure and updated.
So, be honest – do you think that WordPress websites are only for small bloggers and small start-up businesses? Think again!
Many large businesses and corporations out there prefer to use WordPress (or a customised version of it) for their content management system.
These are HUGE corporations such as:
- Wired
- Microsoft
- Tech Crunch
- Etsy
- TED
Why?
Because it’s one of the most secure platforms that can easily scale as your business grows.
So, if you’re choosing to build your business website using WordPress, you’re in good company.
As an experienced WordPress Website Designer, we’ve helped plenty of businesses in Australia grow their website as their business scales. Overall, it saves plenty of money and allows your website to naturally evolve with you and keep your customers engaged in your growth.
Empowering Your Business with WordPress Websites
You don’t have to use a cookie-cutter website builder for your business site. Instead, consider these reasons to use WordPress and set your business up for lasting growth.
Remember, you don’t have to create your website alone, either. We have a team of specialists who have over a decade of experience in building and customising WordPress websites for local businesses all around Australia.
Contact our team of WordPress Designers in Melbourne today to help your business achieve online success.
Calem Koek is a web designer and owner of leading Melbourne-based digital marketing agency Elevate Websites. He has been helping businesses in Melbourne and across Australia scale their business online through quality website design and world class SEO services.