In today’s competitive world, you need to be doing everything you can to stand out from the crowd. That may mean it’s time for a website redesign, investing in SEO or finally admitting you should be on social media.
But the content you’re posting is an essential factor when it comes to your brand’s trustworthiness and converting business leads into paying customers.
So, how can you ensure you’re posting quality content that makes you unique and helps people trust your brand so they commit to buying your services? How can a content agency help?
Here’s what you need to know…
But First, What Is a Business Lead?
A business lead (also called a sales lead) is a person who is interested in your services or products. You can generate business leads from a number of different sources, including your website (through good SEO practices), social media, advertising campaigns and word of mouth.
So why are business leads so important?
You’re right – the answer is pretty obvious. Business leads are the first step in the sales cycle, meaning that without them you wouldn’t be making any money.
But that’s not all. Analysing business leads is a great way of getting to know your target audience a little better.
It also helps to understand their buying behaviour. If a certain offer you’re promoting or a new service generates more leads, you can assume that there’s a gap in the market for this and that your customers want more.
How To Create Quality Business Leads
One of the best ways (if not the best way) of generating quality business leads is through meaningful content writing.
But what exactly is meaningful content?
Here are 5 key ways meaningful content can benefit your business and generate quality leads:
#1 Build Trust With Your Audience
One of the first things you should concentrate on is building trust with your customers. If they trust you, they’re more likely to buy from you – but if they don’t, they won’t. They may even tarnish your company’s name with bad reviews.
The best way to build trust is to write engaging and informative content that customers want to read. This may be because it’s entertaining or because it answers a specific question.
Whether it’s an in-depth article about a unique service you offer or a short Instagram post, you need to be offering your customers value. By answering their questions in a professional and engaging way, they’ll see you as an authority in your industry.
Working with a dedicated content agency can really help your business grow and build customer trust. They have expert writers who can thoroughly research topics and understand the importance of tone of voice.
By writing in an engaging way across all platforms, customers will come back to your business time and again. Some may buy straight away and others may take a little longer. Quality content, however, reassures them and they’re left with the reassuring feeling you know what you’re doing.
#2 Be The Answer To Your Ideal Customer’s Questions
In order to write content your customers will want to read, you need to know the questions they’re asking. A good content agency will be able to help you with keyword research, competitor research, and neads analysis of your ideal customer. This helps to find out exactly what it is your customers want to know.
A content writer can then create entertaining and informative copy that will get your customers buying your products or engaging with your business.
Remember, it’s totally OK to say when you don’t know the answer to something. We all appreciate honesty and transparency. And owning up to the things you don’t know will bring real value to the service you do provide and the questions you can answer!
#3 Write About What You Know
If you’re in the business of buying and selling property, then it’s obvious you’re not going to post content about shoes or food.
There’s also no benefit at all to posting about services you don’t actually provide or ‘embellishing’ the ones you do. Customers will only become frustrated once they find out the truth and won’t repeat the purchase.
Sharing your real industry experience and knowledge comes across as much more authentic. Potential customers will find you relatable and trust what you are saying.
When you work with an experienced content agency, they’ll use your unique expertise as well as their own in-depth research to create valuable content that’s useful for your customers. They’ll write in a way that perfectly reflects you and your business and that highlights the services you offer.
#4 Show Customers That You’re Addressing Issues Important to Them
People are more likely to buy from a company they like and trust. For many, that includes showing what your company is doing to address issues important to your clients. This can range from hot topics in your industry to global issues such as climate change and sustainability.
By working with an experienced content agency, you’ll have writers that can research the topics your customers are interested in and write meaningful content that appeals to them.
#5 Don’t Go Over The Top With Selling Yourself
It might be tempting, but it’s really annoying to read! 🙂
When you work with a skilled content creation agency, they’ll be able to write real content that’s genuinely valuable to your customers. Nowadays, that’s the best way of selling yourself.
There’s no need to write ‘we’re the best in the world at..’ or ‘there really is no one better than us…’. Whilst that might be true, it doesn’t come across well to modern-day customers.
Based on your content (and a few other factors), your customers will make a decision whether they’re going to trust your brand or not. Good quality (and honest!) content also helps customers to become repeat business leads.
Why Should You Partner With Elevate Websites as Your Content Agency?
At Elevate Websites, we have years of experience working as a content creation agency for businesses across Melbourne and Australia.
We understand the importance of quality copywriting and how this makes all the difference when it comes to generating real business leads. Our team of copywriters write valuable content that’s well-researched and SEO-optimised to ensure it’s found by potential customers.
As a content agency, we work a little differently from others. We take the time to really understand your business and the people behind it. This helps us to write in the correct tone of voice for your ideal audience and portray your brand in the best way.
We then offer content marketing services, such as quality content writing for blogs, websites and social media, that are customised to your business needs. This ensures you deliver a consistent message across all platforms, which helps to build trust amongst your potential customers.
Contact our team of content writers and see how Elevate Websites can help create a content marketing strategy that works for you and your business.
Calem Koek is a web designer and owner of leading Melbourne-based digital marketing agency Elevate Websites. He has been helping businesses in Melbourne and across Australia scale their business online through quality website design and world class SEO services.